Enabling the data-driven future, today.

Connected experience at your service

Born as an engineering services firm in 2012, Ubidots delivered end-to-end IoT solutions in tandem with its partner and co-founding company Netux, to remotely monitor, control, and automate processes for healthcare clients as well funded startups and Fortune 1,000s in the American Southeast and across Latin America.

Between 2012 and 2014, Ubidots accomplished countless internet connected projects across Healthcare, Energy / Utilities, Manufacturing, Transportation, and Retail – learning the many small characteristics of IoT and Cloud enablement that digital transformation experts cannot speak to unless they have gotten their hands dirty in the field.

With a strong backbone and a steadfast determination to become a product-led company, Ubidots joined the Boston MassChallenge Accelerator in 2013, pivoting into a global tech startup, gaining US venture and support, and leaving behind the local services business.

Since Ubidots pivot in 2014, Ubidots has become known within hardware, software, embedded engineering, and maker circles as the affordable, reliable, and most usable platform in the IoT Application Enablement ecosystem.

In line with Ubidots guiding principles, in 2018 Ubidots spun out and repurposed its first ever cloud version as Ubidots STEM. Rather than retiring this shared-resources platform, Ubidots instead empowers 60,000+ students, makers and researchers to explore and develop technology and solutions, giving all users their first 3 devices free, always!

Ubidots is Art and Science

The foundation of Ubidots company culture rest upon our 3 Guiding Principles that keep us relevant, our customers engaged, and even more importantly, end-users happy.



Ubidots value-add in development time and cost saved is only increased when combined with its usability. With a core architecture focused on data efficiency and an engaging UX (user experience), Ubidots users can connect, build, and deploy cloud IoT applications with ease, leavings Ubidots to handle the cloud and end-user UX infrastructure.



Internet connected solutions are not easy, no emerging technology is, but Ubidots focuses on key inputs to deliver the right tools and in a timely fashion to see your solution succeed. Despite inevitable setbacks, we rise to the occasion and never settle for adequate; always working to make your data more valuable.



Reinforcing the values of Support and Ease-of-use, the skillfully designed usability and resources of Ubidots gives our clients an ally from prototype to production. When functionality, requested developments, or pricing come into question, Ubidots employees always look to “champion the customer” and achieve mutually beneficial solutions.

Meet the Team

Ubidots is an agile team of engineers and developers working daily to deliver reliable, value-adding insights for your cloud connected solution.

employee-Agustin P.

Agustin P.

CEO / Founder

After helping engineer a remote monitoring solution for Airbus Germany, and firsthand experiencing the challenges that hardware engineers face while creating Internet-enabled projects, Agustin and his co-founder Gustavo fathered the Ubidots platform to reducing waste and empower economization of production resources from the bottom up. A trained Electrical engineer from UPB and FH Münster, Agustin also holds a business degree from Grenoble Ecole de Management and leads the vision and strategy of Ubidots as it continues to instrument cloud-connected products and services around the globe.

employee-Gustavo A.

Gustavo A.

CTO / Founder

Previously an embedded systems engineer for Linux kernel focussing on image processing and FPGAs, Gustavo is the brain behind the curtain at Ubidots. After graduating Universidad Distrital in Bogotá, Colombia, Gustavo practiced and perfected his skills of System Engineering in the Colombian Air Force running numerical and regression models.
A certified Scrum Master and LFCS, Gustavo is a leader within the Python community in LATAM and enjoys playing the piano and family time with his two sons and wife.

employee-Daniel R.

Daniel R.


Daniel is an entrepreneur and early-stage investor living in Medellín. Having lived in the UK, Japan, and most recently Silicon Valley, Daniel has been building tech companies and products for two decades. His general approach in all things — business, investing, and life — is to avoid the mainstream and search for interesting ideas in overlooked, out of favor, or yet to be discovered places.
In Daniel’s right-brained life, he is a jazz pianist, organist, and composer.

employee-Juan David S.

Juan David S.

Frontend Lead Engineer

Stubborn about the best user-experience possible with easy-of-use and reliability, David proudly engineers the unique relationships between users, their data, and Ubidots. In his spare time, David likes to read (science fiction mainly) and code/develop applications when not attending or speaking at different JavaScript communities around LATAM.

employee-Jose G.

Jose G.

Development and Support Manager

A trained electrical engineer from the Universidad Industrial de Santander, Jose joined Ubidots in 2015 after 5 years of Integrating cloud-connected-solutions for more than 20 building automation and control projects in Colombia. A passionate Colombia (football) fan, Jose loves to see Colombia’s football team win and dreams to one day see the label "made in Colombia" printed on technology products sold throughout the world.
In his spare time, Jose passes time with his wife and family, tasting new food and flavors as he travels around the Americas.

employee-David S.

David S.

Customer Success Leader

With a background in Physics, David is the type of person you’d call a real fast learner. This allows him to quickly understand each unique use case, and provide thoughtful advice to best apply available Ubidots features and IoT technologies in the market. David enjoys having direct contact with our customers and working hard to see their applications succeed; no wonder he’s now the team leader behind Ubidots Customer Success. David is disciplined with sports, enjoys going on hikings, and planning his next scuba-diving adventure around the world coasts.

employee-Cristina B.

Cristina B.

Business Development

Every IoT project is different, and Cristi knows it. In her Business Development role, she’s in charge of prospecting new opportunities enabled by IoT, and working with customers and partners to make them happen. Her optimism, joy, and sense of duty are contagious, which also gained her the trust to organize our company events and perks. Besides being an avid reader and piano player, she enjoys networking with like-minded people from diverse backgrounds and countries. Cristi is an active contributor to the Latam startup ecosystem, supporting initiatives like Kairos Society Latam and the Latin American Leadership Academy.

employee-Mayerli L.

Mayerli L.

Frontend Engineer

Ubidots queen of frontend development, Mayerli regularly seeks the next innovative design to challenge her skills as a developer and improve Ubidots aesthetics and usability. As leader and mentor in and out of Ubidots, Mayerli is a strong supporter and regular speaker in technical communities such as RailsGirlsMedellín and RubyConf. Mayerli enjoys constant learning and challenges, as well as spending time with her family.

employee-Isabel L.

Isabel L.

IoT Applications Engineer

As a mechanical engineer, Isabel developed a great interest in robotics and microcontrollers as a way to complement her career. Her programming skills, both in hardware and software, and her genuine passion for helping others, have allowed Isabel to excel and maintain Ubidots high support standards, helping hundreds of IoT developers every week. She is also passionate about documentary photography and enjoys traveling to capture her best shots.

employee-Sebastian S.

Sebastian S.

Frontend Engineer

Passionate about the challenges and inevitable puzzles of programming, Sebastian applies his knowledge of mobile application development and private tool customization to give Ubidots users a personalized experience when using the cloud software.
Outside of the office Sebastian enjoys driving his motorcycle and exploring new places inside and outside the city, finding the best restaurants along the way fuel his programming binges.

employee-Juan David A.

Juan David A.

Backend Engineer

Formerly an Android developer for proprietary applications at the University of Antioquia, Juan’s skills and expertise in data management and manipulation empower him to organize and optimize the many subsystems and reliability of Ubidots platform. Juan tackles everyday with precision and dedication - first one into the office, last one out - everyday!
In his spare time Juan likes to find ways to invest his money to create additional sources of income while keeping up-to-date in the latest in software development.

employee-Gustavo D.

Gustavo D.

Backend Engineer

Gustavo, also known as “GustaBot” to avoid name mix-up with our CTO, is part of our backend team, committed to Ubidots behind-the-scenes through Devops and Performance. He loves to learn about the latest practices in Python and Rust, and find new ways to apply them at work. He’s passionate about cycling - both for the daily commute and as a sport - and enjoys planning bike trips to explore the outskirts of town.

employee-Daniel F.

Daniel F.

Data Scientist

With a background in Physics and a Master in Applied Mathematics, Daniel is the brain behind our data management and analytics tools. Daniel spends his day at the office -sometimes with his shoes on- thinking about new ways to implement math and statistical models for code and server optimization. Of course, so much thinking needs to be balanced. Daniel loves to travel, practice scuba-diving, discovering new places, and deciding where to get his next tattoo.


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Education is Innovation

In line with Ubidots guiding principles, in 2018 Ubidots spun out and repurposed its first ever cloud version as “Ubidots STEM.” Rather than retire this shared-resource platform, Ubidots instead empowers 35,000+ students and IoT innovators to explore and develop technology and solutions, giving all users their first device free, always!

The precursor to Ubidots, Ubidots STEM is an IoT enablement platform that give users the tools to learn and make an impact - be it big or small.

Learn more →